The Dot visual embodies the concept of a dynamic point — the Dot — in motion, leaving a discernible trail.

This representation underscores the following principles:

Initiative and direction:
The leading point symbolises proactive action and the establishment of a clear pathway.

Guidance and connection:
The point's movement signifies a guiding force, illustrating processes of explanation, education, and connection.

The squiggle visual system employs a hierarchical structure to ensure consistent and effective application across various communication materials.

3D squiggle (hero element)

This is the primary, high-impact visual, reserved for strategic, top-tier applications:

Representing Precis as a whole or its core services (e.g. on the website).

Cover slides for upper-level presentations, handbooks, and printed materials (e.g. pamphlets, wall art).

Precis' main pitch presentations.

Usage guidelines:
Employ sparingly to maintain its impact. Avoid overuse in standard presentation slides or as decorative elements.

Flat squiggle (directional/thematic element)

This element provides flexibility for frequent use in various contexts.

Applications:
Indicating direction, thematic focus, services, or chapter divisions.
Enhancing statements, serving as title containers, or highlighting achievements and milestones.

Illustrations (explanatory/visual Element)

These illustrations serve to visually explain, clarify, and enhance accompanying textual content.

Applications:
They adopt a more approachable and engaging style, integrating the core squiggle element with supplementary illustrative components to provide added context and visual interest. The squiggle itself should remain the focal point within these compositions.
Primarily utilised on the website and in social media posts. They can also be incorporated into presentations where visual explanation is beneficial.

Development:
These illustrations can be custom-designed to suit specific needs. However, maintaining the prominence of the core squiggle form is essential for brand consistency.

Icons+ (departmental/contextual element)

These icons function as departmental logos and guiding visuals, providing contextual clarity.

Applications:
Used in conjunction with accompanying text to reinforce and clarify context.
Departmental logos.

Icons

The Precis icon library offers a versatile and aesthetically consistent suite of visuals designed for everyday application. These clear and intuitive icons are suitable for a wide range of materials, including presentations, websites, printed documents, and data-centric visuals. Their primary function is to provide supplementary context and visual interest without detracting from the central textual content.